مرکز منطقه ای اطلاع رساني علوم و فناوري - Creating Customer Value Through Strategic Marketing Planning - a Management Approach Edwing J Nijssen, Ruud T Frambach, Kluwer Academic Publishers, 2000, pp. 152. £56.00.

Title of article :

Creating Customer Value Through Strategic Marketing Planning - a Management Approach Edwing J Nijssen, Ruud T Frambach, Kluwer Academic Publishers, 2000, pp. 152. £56.00.

Issue Information :

روزنامه با شماره پیاپی سال 2002

Pages :

From page :

710

To page :

711

Journal title :

European Management Journal

Serial Year :

2002

Journal title :

European Management Journal

Record number :

187875

Link To Document :

https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=187875