Title of article :
The Reputation Index:: Measuring and Managing Corporate Reputation
Author/Authors :
Karen Cravens، نويسنده , , Elizabeth Goad Oliver، نويسنده , , Sridhar Ramamoorti، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2003
Keywords :
Intangible assets , Financial reporting , corporate reputation , Reputation index , Measurement
Journal title :
European Management Journal
Journal title :
European Management Journal