Title of article :
The Reputation Index:: Measuring and Managing Corporate Reputation
Author/Authors :
Karen Cravens، نويسنده , , Elizabeth Goad Oliver، نويسنده , , Sridhar Ramamoorti، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2003
Pages :
12
From page :
201
To page :
212
Keywords :
Intangible assets , Financial reporting , corporate reputation , Reputation index , Measurement
Journal title :
European Management Journal
Serial Year :
2003
Journal title :
European Management Journal
Record number :
187898
Link To Document :
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