Title of article
The Reputation Index:: Measuring and Managing Corporate Reputation
Author/Authors
Karen Cravens، نويسنده , , Elizabeth Goad Oliver، نويسنده , , Sridhar Ramamoorti، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2003
Pages
12
From page
201
To page
212
Keywords
Intangible assets , Financial reporting , corporate reputation , Reputation index , Measurement
Journal title
European Management Journal
Serial Year
2003
Journal title
European Management Journal
Record number
187898
Link To Document