Title of article

Managing IT as a Portfolio of Services

Author/Authors

Joe Peppard، نويسنده ,

Issue Information

روزنامه با شماره پیاپی سال 2003

Pages

17

From page

467

To page

483

Keywords

Market Orientation , Marketing Strategy , Customer satisfaction , Business Performance

Journal title

European Management Journal

Serial Year

2003

Journal title

European Management Journal

Record number

187919