مرکز منطقه ای اطلاع رساني علوم و فناوري

Title of article :

Managing IT as a Portfolio of Services

Author/Authors :

Joe Peppard، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2003

Pages :

From page :

467

To page :

483

Keywords :

Market Orientation , Marketing Strategy , Customer satisfaction , Business Performance

Journal title :

European Management Journal

Serial Year :

2003

Journal title :

European Management Journal

Record number :

187919

Link To Document :