مرکز منطقه ای اطلاع رساني علوم و فناوري - Marketing Metrics:: Status of Six Metrics in Five Countries

Title of article :

Marketing Metrics:: Status of Six Metrics in Five Countries

Issue Information :

روزنامه با شماره پیاپی سال 2004

Pages :

From page :

257

To page :

262

Keywords :

US versus Chinesemanufacturing firms , Organizational context , industrial

Journal title :

European Management Journal

Serial Year :

2004

Journal title :

European Management Journal

Record number :

187970

Link To Document :