مرکز منطقه ای اطلاع رساني علوم و فناوري - Marketing Resources and Firm Performance Among SMEs

Title of article :

Marketing Resources and Firm Performance Among SMEs

Author/Authors :

John Spillan، نويسنده , , John Parnell، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2006

Pages :

From page :

236

To page :

245

Keywords :

Joint ventures , Management control , Measurability , Informationasymmetry , Case Studies , Trust , Parents’ contributions

Journal title :

European Management Journal

Serial Year :

2006

Journal title :

European Management Journal

Record number :

188100

Link To Document :