Title of article

What Can We Learn from the Video Games Industry?

Author/Authors

L. Cadin، نويسنده , , F. Guérin، نويسنده ,

Issue Information

روزنامه با شماره پیاپی سال 2006

Pages

8

From page

248

To page

255

Keywords

Customerorientation , culture , SMES , strategy , Firm performance , Marketing

Journal title

European Management Journal

Serial Year

2006

Journal title

European Management Journal

Record number

188101