Title of article
Developing breakthrough products: challenges and options for market assessment
Author/Authors
Gene Deszca، نويسنده , , Hugh Munro، نويسنده , , Hamid Noori، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1998
Pages
18
From page
613
To page
630
Keywords
Market assessment , product innovation , Breakthrough products
Journal title
Journal of Operations Management
Serial Year
1998
Journal title
Journal of Operations Management
Record number
190238
Link To Document