مرکز منطقه ای اطلاع رساني علوم و فناوري - Developing breakthrough products: challenges and options for market assessment

Title of article :

Developing breakthrough products: challenges and options for market assessment

Author/Authors :

Gene Deszca، نويسنده , , Hugh Munro، نويسنده , , Hamid Noori، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1998

Pages :

From page :

613

To page :

630

Keywords :

Market assessment , product innovation , Breakthrough products

Journal title :

Journal of Operations Management

Serial Year :

1998

Journal title :

Journal of Operations Management

Record number :

190238

Link To Document :