• Title of article

    Integrating product mix and technology adoption decisions: a portfolio approach for evaluating advanced technologies in the automobile industry

  • Author/Authors

    Leslie Olin Morgan، نويسنده , , Richard L. Daniels، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2001
  • Pages
    20
  • From page
    219
  • To page
    238
  • Keywords
    Operations Strategy , Technology management , Marketing/operations interface , Advanced technology , Automobile industry
  • Journal title
    Journal of Operations Management
  • Serial Year
    2001
  • Journal title
    Journal of Operations Management
  • Record number

    190350

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=190350