مرکز منطقه ای اطلاع رساني علوم و فناوري - Integrating product mix and technology adoption decisions: a portfolio approach for evaluating advanced technologies in the automobile industry

Title of article :

Integrating product mix and technology adoption decisions: a portfolio approach for evaluating advanced technologies in the automobile industry

Author/Authors :

Leslie Olin Morgan، نويسنده , , Richard L. Daniels، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2001

Pages :

From page :

219

To page :

238

Keywords :

Operations Strategy , Technology management , Marketing/operations interface , Advanced technology , Automobile industry

Journal title :

Journal of Operations Management

Serial Year :

2001

Journal title :

Journal of Operations Management

Record number :

190350

Link To Document :