Title of article
Service design and operations strategy formulation in multicultural markets
Author/Authors
Madeleine E. Pullman، نويسنده , , Rohit Verma، نويسنده , , John C. Goodale، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2001
Pages
16
From page
239
To page
254
Keywords
Service design , Multicultural issues , Operations/marketing interrelated issues , Discrete choice analysis , Empirical analysis
Journal title
Journal of Operations Management
Serial Year
2001
Journal title
Journal of Operations Management
Record number
190353
Link To Document