• Title of article

    The integration of manufacturing and marketing/sales decisions: impact on organizational performance

  • Author/Authors

    Scott W. O’Leary-Kelly، نويسنده , , Benito E. Flores، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2002
  • Pages
    20
  • From page
    221
  • To page
    240
  • Keywords
    Marketing/operations integration , Operations Strategy , Empirical research
  • Journal title
    Journal of Operations Management
  • Serial Year
    2002
  • Journal title
    Journal of Operations Management
  • Record number

    190432

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=190432