Title of article :
The integration of manufacturing and marketing/sales decisions: impact on organizational performance
Author/Authors :
Scott W. O’Leary-Kelly، نويسنده , , Benito E. Flores، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2002
Pages :
20
From page :
221
To page :
240
Keywords :
Marketing/operations integration , Operations Strategy , Empirical research
Journal title :
Journal of Operations Management
Serial Year :
2002
Journal title :
Journal of Operations Management
Record number :
190432
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=190432
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