• Title of article

    Why should marketing and manufacturing work together?: Some exploratory empirical results

  • Author/Authors

    Warren H. Hausman، نويسنده , , David B. Montgomery، نويسنده , , Aleda V. Roth، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2002
  • Pages
    17
  • From page
    241
  • To page
    257
  • Keywords
    Manufacturing strategy implementation , Performance effects of inter-functional interfaces , Empirical methods , Marketing/operations interface
  • Journal title
    Journal of Operations Management
  • Serial Year
    2002
  • Journal title
    Journal of Operations Management
  • Record number

    190434

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=190434