مرکز منطقه ای اطلاع رساني علوم و فناوري - Investigating the manufacturing–marketing interface in new product development: does context affect the strength of relationships?

Title of article :

Investigating the manufacturing–marketing interface in new product development: does context affect the strength of relationships?

Author/Authors :

Roger Calantone، نويسنده , , Cornelia Droge، نويسنده , , Shawnee Vickery، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2002

Pages :

From page :

273

To page :

287

Keywords :

Marketing/operations interface , Product development

Journal title :

Journal of Operations Management

Serial Year :

2002

Journal title :

Journal of Operations Management

Record number :

190437

Link To Document :