• Title of article

    Toward an integrative approach to designing service experiences: Lessons learned from the theatre

  • Author/Authors

    F. Ian Stuart، نويسنده , , Stephen Tax، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2004
  • Pages
    19
  • From page
    609
  • To page
    627
  • Keywords
    Designing service experiences , Qualitative case research , Service management
  • Journal title
    Journal of Operations Management
  • Serial Year
    2004
  • Journal title
    Journal of Operations Management
  • Record number

    190624

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=190624