مرکز منطقه ای اطلاع رساني علوم و فناوري - Toward an integrative approach to designing service experiences: Lessons learned from the theatre

Title of article :

Toward an integrative approach to designing service experiences: Lessons learned from the theatre

Author/Authors :

F. Ian Stuart، نويسنده , , Stephen Tax، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2004

Pages :

From page :

609

To page :

627

Keywords :

Designing service experiences , Qualitative case research , Service management

Journal title :

Journal of Operations Management

Serial Year :

2004

Journal title :

Journal of Operations Management

Record number :

190624

Link To Document :