Title of article :
Extending the supply chain: Integrating operations and marketing in the online grocery industry
Author/Authors :
Kenneth K. Boyer، نويسنده , , G. Tomas M. Hult، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2005
Keywords :
International business , e-Services , Marketing/operations integration , Grocery industry , Service management
Journal title :
Journal of Operations Management
Journal title :
Journal of Operations Management
