Title of article :
Market priorities, manufacturing configuration, and business performance: an empirical analysis of the order-winners framework
Author/Authors :
Giovani J.C. da Silveira، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2005
Keywords :
Marketing/operations interface , Manufacturing strategy , surveys , regression analysis
Journal title :
Journal of Operations Management
Journal title :
Journal of Operations Management