• Title of article

    Customer retention, loyalty, and satisfaction in the German mobile cellular telecommunications market

  • Author/Authors

    Torsten J. Gerpott، نويسنده , , Wolfgang Rams، نويسنده , , Andreas Schindler، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2001
  • Pages
    21
  • From page
    249
  • To page
    269
  • Keywords
    Customer satisfaction , Mobile communications , Number portability , Telecommunications marketing , Customer Loyalty , Customer retention
  • Journal title
    Telecommunications Policy
  • Serial Year
    2001
  • Journal title
    Telecommunications Policy
  • Record number

    192433

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=192433