مرکز منطقه ای اطلاع رساني علوم و فناوري - Customer retention, loyalty, and satisfaction in the German mobile cellular telecommunications market

Title of article :

Customer retention, loyalty, and satisfaction in the German mobile cellular telecommunications market

Author/Authors :

Torsten J. Gerpott، نويسنده , , Wolfgang Rams، نويسنده , , Andreas Schindler، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2001

Pages :

From page :

249

To page :

269

Keywords :

Customer satisfaction , Mobile communications , Number portability , Telecommunications marketing , Customer Loyalty , Customer retention

Journal title :

Telecommunications Policy

Serial Year :

2001

Journal title :

Telecommunications Policy

Record number :

192433

Link To Document :