مرکز منطقه ای اطلاع رساني علوم و فناوري - The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services

Title of article :

The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services

Author/Authors :

Moon-Koo Kim، نويسنده , , Myeong-Cheol Park، نويسنده , , Dong-Heon Jeong، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2004

Pages :

From page :

145

To page :

159

Keywords :

Korea , Customer loyalty , Customer satisfaction , Switching barrier , Mobile

Journal title :

Telecommunications Policy

Serial Year :

2004

Journal title :

Telecommunications Policy

Record number :

192573

Link To Document :