مرکز منطقه ای اطلاع رساني علوم و فناوري - Determinants of subscriber churn and customer loyalty in the Korean mobile telephony market

Title of article :

Determinants of subscriber churn and customer loyalty in the Korean mobile telephony market

Author/Authors :

Hee-Su Kim، نويسنده , , Choong-Han Yoon، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2004

Pages :

From page :

751

To page :

765

Keywords :

Churn , Customer loyalty , Satisfaction , Korea , mobile

Journal title :

Telecommunications Policy

Serial Year :

2004

Journal title :

Telecommunications Policy

Record number :

192606

Link To Document :