Title of article :
Strategic choices of quality, differentiation and pricing in financial services
Author/Authors :
Sandeep Mahajan، نويسنده , , Richard J. Sweeney، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2001
Pages :
27
From page :
1447
To page :
1473
Keywords :
Quality and differentiation , Niche strategies , Financial services firms , Segmented markets , Strategic decisions
Journal title :
Journal of Banking and Finance
Serial Year :
2001
Journal title :
Journal of Banking and Finance
Record number :
193293
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=193293
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