مرکز منطقه ای اطلاع رساني علوم و فناوري - The R and D/Marketing interface and single informant bias in NPD research: an illustration of a benchmarking case study

Title of article :

The R and D/Marketing interface and single informant bias in NPD research: an illustration of a benchmarking case study

Author/Authors :

Holger Ernst، نويسنده , , Thorsten Teichert، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1998

Pages :

From page :

721

To page :

739

Journal title :

Technovation

Serial Year :

1998

Journal title :

Technovation

Record number :

194390

Link To Document :