Title of article :
The impact of information technology on product marketing: a case study of a multinational company in Nigeria
Author/Authors :
J. O. Adetayo، نويسنده , , S. A. Sanni، نويسنده , , M. O. Ilori، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1999
Pages :
9
From page :
691
To page :
699
Keywords :
Decision support system , Marketing , product and process , Information Technology (IT) , Electronic spreadsheet , Likert scale , forecasting , Product marketing
Journal title :
Technovation
Serial Year :
1999
Journal title :
Technovation
Record number :
194449
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=194449
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