Title of article :
Myth of market needs and technology seeds as a source of product innovation — an analysis of pharmaceutical new product development in an anti-hypertensive product innovation
Author/Authors :
Makoto Takayama، نويسنده , , Chihiro Watanabe، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2002
Keywords :
Market needs , Pharmaceuticals , new product development , Anti-hypertensive product
Journal title :
Technovation
Journal title :
Technovation