Title of article :
Driving new product success in the electrical equipment manufacturing industry
Author/Authors :
Murray R. Millson، نويسنده , , David Wilemon، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2006
Keywords :
innovation , Electrical equipment , Marketing , new product development
Journal title :
Technovation
Journal title :
Technovation
