Title of article :
Innovativeness and Involvement as Determinants of Website Loyalty: I. A test of the style/involvement model in the context of Internet buying
Author/Authors :
Hui-Chih Wang، نويسنده , , John G. Pallister، نويسنده , , Gordon R. Foxall، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2006
Keywords :
Cognitive style , Innovativeness , involvement , Loyalty , Website
Journal title :
Technovation
Journal title :
Technovation