Title of article :
An expanded framework for measuring the effectiveness of destination advertising
Author/Authors :
Edward G. McWilliams، نويسنده , , John L. Crompton، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1997
Pages :
11
From page :
127
To page :
137
Keywords :
involvement , conversion studies , tourism marketing , destination advertising , travel decisions
Journal title :
Tourism Management
Serial Year :
1997
Journal title :
Tourism Management
Record number :
195413
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=195413
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