Title of article
A hierarchical model approach for identifying the trait antecedents of general gambling propensity and of four gambling-related genres
Author/Authors
Mowen، نويسنده , , John C. and Fang، نويسنده , , Xiang and Scott، نويسنده , , Kristin، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2009
Pages
7
From page
1262
To page
1268
Abstract
In two studies, we employed a hierarchical model of personality to examine the trait antecedents of gambling. The results revealed that a set of more abstract traits were predictive of a general gambling propensity, including materialism, body resource needs (negative), competitiveness, impulsiveness, sports fanmanship, superstition, and financial conservatism (negative). In Study 2, we controlled for the general gambling propensity and investigated the trait predictors of four gambling-related genres: online, lottery, sports gambling, and marketing sweepstakes/contests. We found that general gambling propensity predicted each genre. In addition, divergent patterns of more basic traits were predictive of the different gambling forms.
Keywords
3M , gambling , Personality traits , Marketing sweepstakes and contests
Journal title
Journal of Business Research
Serial Year
2009
Journal title
Journal of Business Research
Record number
1954368
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