• Title of article

    A hierarchical model approach for identifying the trait antecedents of general gambling propensity and of four gambling-related genres

  • Author/Authors

    Mowen، نويسنده , , John C. and Fang، نويسنده , , Xiang and Scott، نويسنده , , Kristin، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2009
  • Pages
    7
  • From page
    1262
  • To page
    1268
  • Abstract
    In two studies, we employed a hierarchical model of personality to examine the trait antecedents of gambling. The results revealed that a set of more abstract traits were predictive of a general gambling propensity, including materialism, body resource needs (negative), competitiveness, impulsiveness, sports fanmanship, superstition, and financial conservatism (negative). In Study 2, we controlled for the general gambling propensity and investigated the trait predictors of four gambling-related genres: online, lottery, sports gambling, and marketing sweepstakes/contests. We found that general gambling propensity predicted each genre. In addition, divergent patterns of more basic traits were predictive of the different gambling forms.
  • Keywords
    3M , gambling , Personality traits , Marketing sweepstakes and contests
  • Journal title
    Journal of Business Research
  • Serial Year
    2009
  • Journal title
    Journal of Business Research
  • Record number

    1954368