Title of article :
Bridging the institutional divide: Partnerships in subsistence markets
Author/Authors :
Rivera-Santos، نويسنده , , Miguel and Rufيn، نويسنده , , Carlos and Kolk، نويسنده , , Ans، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2012
Pages :
7
From page :
1721
To page :
1727
Abstract :
This study analyzes the impact of institutions on the structure of partnerships in subsistence markets (SMs). Grounded in institutional theory and transaction cost economics, the reasoning suggests that partnerships will adapt to the co-existence of SM-specific and external institutions in SMs. SM partnerships will include multiple partners from multiple sectors, each compensating for different institutional gaps in SMs. They will replace governance mechanisms discussed in the literature, such as formal contracts and equity, with substitutes better suited to SM contexts, including informal contracts, in-kind contributions, and gifts. The importance of these mechanisms will depend on the institutional distance between SM-specific and external institutions. Finally, different governance mechanisms will co-exist within the same partnership, as partners originating in the SM will rely on SM-specific institutions, while partners originating outside the SM will prefer to rely on external institutions where possible.
Keywords :
Base of the pyramid , Normative institutions , Poverty , Cognitive institutions , Regulative institutions , Subsistence marketplaces , Cross-sector partnerships , Subsistence markets
Journal title :
Journal of Business Research
Serial Year :
2012
Journal title :
Journal of Business Research
Record number :
1955194
Link To Document :
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