Advancing multilevel alliance research: Rejoinder to commentary on Cui and Kumar (2012) and Future Directions

We respond to the comments raised by Nielsen (2012) in his commentary essay on Cui and Kumar (2012). While concurring with Nielsenʹs (2012) observations regarding appropriate level of measurement and the importance of relational aspects of JVs, our response elaborates on how these issues play a role in a research program adopting a multilevel approach to alliances/JVs. We also identify some further avenues and research questions.