From conflict to crisis in collaborative NPD

While manufacturer–supplier co-development of projects can contribute shared knowledge and expertise, such commitment also presents managerial challenges, particularly where crisis threatens the entire project. This paper explores how crisis is manifested, amplified, handled, and its outcomes in two longitudinal case studies, one between a food manufacturer and its packaging supplier and another between a window manufacturer and its software supplier. The analysis, the first to focus on co-development crisis, results in a better understanding of crisis episodes and in propositions around the crisis management challenges in co-developing new product projects.