Influences of perceived product innovation upon usage behavior for MMORPG: Product capability, technology capability, and user centered design

Recent advances in online game technology have set the pace for tremendous growth in the development of new entertainment applications. The authors study relationships among product capability, technology capability, perceived product innovation, user-centered design, attitude, and intention to play online games. They find that product capability, technology capability, and user-centered design influence perceived product innovation. Gamers want to interact with functional products designed with a deep understanding of customer needs. Moreover, user-centered design influences perceived product innovation, attitude toward playing, and behavioral intention to play. The study includes the user-centered design variable to reflect a unique characteristic of online games.