• Title of article

    Marketing identity of the tourist product of the Republic of Croatia

  • Author/Authors

    Marcel Meler، نويسنده , , Drago Ruzic، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1999
  • Pages
    9
  • From page
    635
  • To page
    643
  • Keywords
    Marketing identity , Image , Marketing positioning , Tourist product
  • Journal title
    Tourism Management
  • Serial Year
    1999
  • Journal title
    Tourism Management
  • Record number

    195622