مرکز منطقه ای اطلاع رساني علوم و فناوري - Marketing identity of the tourist product of the Republic of Croatia

Title of article :

Marketing identity of the tourist product of the Republic of Croatia

Author/Authors :

Marcel Meler، نويسنده , , Drago Ruzic، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1999

Pages :

From page :

635

To page :

643

Keywords :

Marketing identity , Image , Marketing positioning , Tourist product

Journal title :

Tourism Management

Serial Year :

1999

Journal title :

Tourism Management

Record number :

195622

Link To Document :