Title of article :
Is the tour leader an effective endorser for group package tour brochures?
Author/Authors :
Kuo-Ching Wang، نويسنده , , An-Tien Hsieh، نويسنده , , Wen-Yu Chen، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2002
Pages :
10
From page :
489
To page :
498
Keywords :
Endorser advertising , Tour leader , Travel brochure , Group package tour
Journal title :
Tourism Management
Serial Year :
2002
Journal title :
Tourism Management
Record number :
195856
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=195856
