Contagious resource depletion and anxiety? Spreading effects of evaluative concern and impression formation in dyadic social interaction

Two studies examined how adopting an impression formation or evaluative concern mindset affects individualsʹ own and their interaction partnerʹs experience of potentially stressful social exchanges, such as first meeting situations and interethnic interaction. Our main hypothesis was that adopting an impression formation mindset would, by diverting individualsʹ focus away from themselves and toward others, reduce both their own and their partnerʹs cognitive resource depletion and negative affect. Consistent with predictions, positive effects of impression formation were evident and were “contagious” in that they were evident across individuals who received the mindset instructions and their partners, who were unaware of the manipulation. The positive effects of impression formation instructions were generally evident both in comparison to evaluative concern instructions, which provided similar structure, and in comparison to no instructions at all. Thus, adopting an impression formation mindset seems an effective strategy for minimizing negative outcomes experienced in stressful social interactions.