Title of article :
Frequent Flyer Program: a case study of China airlineʹs marketing initiative—Dynasty Flyer Program
Author/Authors :
Jyh-Yih Yang، نويسنده , , Abby Liu، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2003
Keywords :
Strategic Alliance , Customer loyalty , Relationship marketing
Journal title :
Tourism Management
Journal title :
Tourism Management
