مرکز منطقه ای اطلاع رساني علوم و فناوري - Effects of an online virtual community on customer loyalty and travel product purchases

Title of article :

Effects of an online virtual community on customer loyalty and travel product purchases

Author/Authors :

Woo Gon Kim، نويسنده , , Chang Lee، نويسنده , , Stephen J. Hiemstra، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2004

Pages :

From page :

343

To page :

355

Keywords :

membership , Online virtual community , travel , Travel product purchases , Loyalty

Journal title :

Tourism Management

Serial Year :

2004

Journal title :

Tourism Management

Record number :

196017

Link To Document :