مرکز منطقه ای اطلاع رساني علوم و فناوري - Influence of market orientation and strategy on travel industry performance: an empirical study of e-commerce in Taiwan

Title of article :

Influence of market orientation and strategy on travel industry performance: an empirical study of e-commerce in Taiwan

Author/Authors :

Jyh-Jeng Wu، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2004

Pages :

From page :

357

To page :

365

Keywords :

Electronic commerce , strategy , Market orientation , Marketing influence

Journal title :

Tourism Management

Serial Year :

2004

Journal title :

Tourism Management

Record number :

196018

Link To Document :