I like you but I donʹt know why: Objective facial resemblance to significant others influences snap judgments

Does a new personʹs objective facial resemblance to a significant other influence snap judgments of liking, and if so, does this effect occur even when individuals are not consciously aware of the resemblance? Participants (romantic couples) made trait judgments about 24 novel faces, each shown for 500 ms. Objective facial resemblance was manipulated using morphing techniques such that half of the novel faces resembled participantsʹ partner and half did not. We found that womenʹs evaluations of novel men who resembled their partner (vs. those who did not) were more positive, but menʹs evaluations of novel women were not appreciably affected by facial resemblance. These results held even when individuals were not consciously aware of the resemblance. Moreover, the effect of facial resemblance on judgments of liking was more pronounced for individuals who were more satisfied in their relationship, suggesting that these results were due to activating the specific partner representation (rather than familiarity). This research shows that objective facial resemblance to a significant other influences snap judgments of liking automatically, effortlessly, and without conscious awareness.