Title of article :
The power of precise numbers: A conversational logic analysis
Author/Authors :
Zhang، نويسنده , , Y. Charles and Schwarz، نويسنده , , Norbert، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2013
Abstract :
The role of conversational processes in quantitative judgment is addressed. In three studies, precise numbers (e.g., $29.75) had a stronger influence on subsequent estimates than round numbers (e.g., $30), but only when they were presented by a human communicator whose contributions could be assumed to observe the Gricean maxims of cooperative conversational conduct. Numeric precision exerted no influence when the numbers were presented as the result of an automated procedure that lacks communicative intent (Study 1) or when the level of precision was pragmatically irrelevant for the estimation task (Study 2).
Keywords :
Pragmatics , logic of conversation , judgement , anchoring
Journal title :
Journal of Experimental Social Psychology
Journal title :
Journal of Experimental Social Psychology