Title of article
The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants
Author/Authors
Hong-bumm Kim، نويسنده , , Woo Gon Kim، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2005
Pages
12
From page
549
To page
560
Keywords
Customer-based brand equity , Firms’performanc e , Chain restaurants , Luxury hotels , Brand awareness
Journal title
Tourism Management
Serial Year
2005
Journal title
Tourism Management
Record number
196138
Link To Document