مرکز منطقه ای اطلاع رساني علوم و فناوري - The economic value portfolio matrix: A target market selection tool for destination marketing organizations

Title of article :

The economic value portfolio matrix: A target market selection tool for destination marketing organizations

Author/Authors :

Gyehee Lee، نويسنده , , Alastair M. Morrison، نويسنده , , Joseph T. O’Leary، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2006

Pages :

From page :

576

To page :

588

Keywords :

French travellers , Benefit segment , Economic value portfolio , Market segmentation , Stay-spend index (SSI)

Journal title :

Tourism Management

Serial Year :

2006

Journal title :

Tourism Management

Record number :

196248

Link To Document :