Title of article
WWW.Branding.States.US:An analysis of brand-building elements in the US state tourism websites
Author/Authors
Gyehee Lee، نويسنده , , Liping A. Cai، نويسنده , , Joseph T. O’Leary، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
14
From page
815
To page
828
Keywords
INTERNET , Destination branding , US tourism website , destination image , DMO , Slogan
Journal title
Tourism Management
Serial Year
2006
Journal title
Tourism Management
Record number
196262
Link To Document