Title of article :
Customer relationship management in small–medium enterprises: The case of Turkish tourism industry
Author/Authors :
?evki ?zgener، نويسنده , , Rifat ?raz، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2006
Keywords :
Customer relationship management (CRM) , Tourism sector , SMES , factor analysis
Journal title :
Tourism Management
Journal title :
Tourism Management
