• Title of article

    A case-based customer classification approach for direct marketing

  • Author/Authors

    Chaochang Chiu، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2002
  • Pages
    6
  • From page
    163
  • To page
    168
  • Keywords
    Direct marketing , Case-based reasoning , Genetic algorithms , Customer classification
  • Journal title
    Expert Systems with Applications
  • Serial Year
    2002
  • Journal title
    Expert Systems with Applications
  • Record number

    197913

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=197913