Title of article :
An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry
Author/Authors :
Hyunseok Hwang، نويسنده , , Taesoo Jung، نويسنده , , Euiho Suh، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Pages :
8
From page :
181
To page :
188
Keywords :
Lifetime value , Customer value , Customer churn , Customer segmentation , Data mining
Journal title :
Expert Systems with Applications
Serial Year :
2004
Journal title :
Expert Systems with Applications
Record number :
198071
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=198071
بازگشت