• Title of article

    Direct and indirect effects of retail promotions on sales and profits in the do-it-yourself market

  • Author/Authors

    Dirk Van den Poel، نويسنده , , Jan De Schamphelaere، نويسنده , , Geert Wets، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2004
  • Pages
    10
  • From page
    53
  • To page
    62
  • Keywords
    Complementary products , Lift , Marketing , Association rules
  • Journal title
    Expert Systems with Applications
  • Serial Year
    2004
  • Journal title
    Expert Systems with Applications
  • Record number

    198114

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=198114