Title of article :
Direct and indirect effects of retail promotions on sales and profits in the do-it-yourself market
Author/Authors :
Dirk Van den Poel، نويسنده , , Jan De Schamphelaere، نويسنده , , Geert Wets، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Pages :
10
From page :
53
To page :
62
Keywords :
Complementary products , Lift , Marketing , Association rules
Journal title :
Expert Systems with Applications
Serial Year :
2004
Journal title :
Expert Systems with Applications
Record number :
198114
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=198114
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