مرکز منطقه ای اطلاع رساني علوم و فناوري - A purchase-based market segmentation methodology

Title of article :

A purchase-based market segmentation methodology

Author/Authors :

C. -Y. Tsai، نويسنده , , C. -M. Chiu، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2004

Pages :

From page :

265

To page :

276

Keywords :

Genetic algorithm , RFM analysis , market segmentation , Purchase behavior , Clustering

Journal title :

Expert Systems with Applications

Serial Year :

2004

Journal title :

Expert Systems with Applications

Record number :

198130

Link To Document :