Title of article :
Mining customer knowledge for electronic catalog marketing
Author/Authors :
Shu-hsien Liao، نويسنده , , Yin-Ju Chen، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Pages :
12
From page :
521
To page :
532
Keywords :
Direct marketing , Relational database , Knowledge extraction , DATA MINING , Electronic catalog marketing
Journal title :
Expert Systems with Applications
Serial Year :
2004
Journal title :
Expert Systems with Applications
Record number :
198152
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=198152
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