مرکز منطقه ای اطلاع رساني علوم و فناوري - Customer segmentation and strategy development based on customer lifetime value: A case study

Title of article :

Customer segmentation and strategy development based on customer lifetime value: A case study

Author/Authors :

Suyeon Kim، نويسنده , , Taesoo Jung، نويسنده , , Euiho Suh، نويسنده , , Hyunseok Hwang، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2006

Pages :

From page :

101

To page :

107

Keywords :

Customer segmentation , Customer lifetime value , Data mining

Journal title :

Expert Systems with Applications

Serial Year :

2006

Journal title :

Expert Systems with Applications

Record number :

198421

Link To Document :