Author/Authors :
Ashoorkhani، Mahnaz نويسنده Knowledge Utilization Research Centre (KURC), Tehran , , Taghdisi، Mohammad Hossein نويسنده Department of Health Education and Health Promotion, School of Health, Iran University of Medical Sciences, Tehran, Iran , , Shahmoradi، Safoora نويسنده Center for Academic and Health Policy (CAHP), Tehran University of Medical Sciences, Tehran, Iran , , Haghjoo، Leila نويسنده Center for Academic and Health Policy (CAHP), Tehran University of Medical Sciences, Tehran, Iran , , Majdzadeh، Reza نويسنده Knowledge Utilization Research Center (KURC), Tehran University of Medical Sciences, Tehran, Iran ,
Abstract :
Background: Studies show that raising news producers’ knowledge and skills
are influential and necessary for promoting the quality of health news. This
study aimed to investigate the barriers to implementing empowerment programs
for news producers and to identify their respective solutions.
Methods: In this qualitative content analysis the opinion of 14 journalists, one
translator, 10 editors or editors-in-chief of health news agencies were gathered
through 12 in-depth interviews and 4 focus group discussions. Purposive sampling
was done and interviews continued up to the point of saturation. Data
were analyzed with Open Code software.
Results: The barriers to the implementation of empowerment programs were
identified as: a) individual factors, b) deficiency of certain facilitators, and c)
organizational and macro policymakings. Various solutions were suggested for
the barriers respectively.
Conclusion: The implementation of empowerment programs for news producers
requires a system approach toward its determinant factors. This will be
more likely if measures at other concerned levels are also taken. Creating incentives
on behalf of the news-producing organizations can also contribute to this
end and create a suitable context for news producers. Training and empowerment
alone will not be sufficient.
