Title of article :
Studying the Influencing Factors on Online Brand Trust
Author/Authors :
Alavinasab ، Seyed Mohammad نويسنده Assistant professor of Economics, Faculty of Management & Accounting, University of Tehran, College of Farabi , , Mohaghegh Kamal، Seyed Hasan نويسنده Faculty of Management, Farabi College, University of Tehran, Iran Mohaghegh Kamal, Seyed Hasan
Issue Information :
روزنامه با شماره پیاپی 0 سال 2015
Abstract :
This study empirically investigated the factors that influence web brand trust specifically regarding online service of Adineh Book Store in Iran. To conduct an empirical investigation a survey of 449 customers was conducted using a questionnaire that its reliability by using Cronbachs Formula was examined. The Pearson’s Correlation was used to test the hypotheses. The results show that security, privacy, brand name, word-of-mouth, good online experience and quality of information directly affect the online brand trust.
Journal title :
International Journal of Economy, Management and Social Sciences
Journal title :
International Journal of Economy, Management and Social Sciences
